Privacy policy
Last Updated: August 8, 2026
Introduction
At Luxury Tours (“Luxury Tours,” “we,” “our,” or “us”), we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information when you visit or use our website, make a booking, purchase our products or services, contact us, or otherwise interact with us.
By accessing or using our website and services, you acknowledge that you have read and understood this Privacy Policy.
1. Information We Collect
We may collect personal information when you browse our website, create an account, submit an enquiry, make a booking, purchase a service, or communicate with us.
Depending on the service you request, the information we may collect includes:
- Full name
- Email address
- Mobile or telephone number
- Billing information
- Billing address, where required for payment processing
- Nationality
- Passport or identification details, where required for specific travel or visa services
- Booking and travel details
- Tour dates and preferred activities
- Number of adults, children, or infants
- Pickup or meeting-point information
- Special requirements or preferences
- Payment-related information
- Communication and enquiry history
- Information provided through forms on our website
- Information about how you found or interacted with our website
We only request information that is reasonably necessary for providing the requested service, processing bookings, completing payments, complying with applicable legal requirements, or providing customer support.
Marketing Communications
Where permitted by applicable law and, where required, with your consent, we may use your contact information to send you:
- Promotional offers
- Special deals
- Travel updates
- Newsletters
- New product or service announcements
- Other marketing communications
You may opt out of marketing communications at any time.
2. How We Use Your Information
We may use your personal information for the following purposes:
- Processing and confirming bookings and reservations
- Processing payments and billing
- Providing requested travel, tourism, transportation, activity, yacht, visa, or other services
- Communicating booking confirmations and updates
- Communicating changes to bookings, schedules, availability, or itineraries
- Responding to enquiries and customer support requests
- Verifying information where necessary to provide a service
- Coordinating services with relevant suppliers and service providers
- Providing pickup, transportation, or meeting-point arrangements
- Managing customer accounts
- Improving our website, products, and services
- Understanding customer preferences and website usage
- Preventing fraud, misuse, and unauthorised transactions
- Maintaining business and transaction records
- Complying with applicable legal, tax, accounting, regulatory, and governmental requirements
- Establishing, exercising, or defending legal claims
- Sending marketing communications where legally permitted
3. Sharing of Your Information
We treat your personal information as confidential. However, we may share relevant information with third parties where reasonably necessary to provide our services or fulfil the purposes described in this Privacy Policy.
These parties may include:
- Tour and activity operators
- Yacht and cruise operators
- Hotels and accommodation providers
- Transportation and transfer providers
- Visa and travel service providers
- Booking and inventory suppliers
- Technology and API providers
- Payment processors and payment service providers
- IT, hosting, security, and website service providers
- Customer support and communication service providers
- Professional advisers and service providers
- Government authorities, regulators, or law enforcement agencies where legally required
For example, information required to complete a booking may need to be shared with the relevant activity operator, yacht provider, transportation company, or other supplier responsible for delivering the service.
We do not sell your personal information as a product to third parties.
Where we engage third-party service providers to process personal information on our behalf, we seek to ensure that appropriate contractual, confidentiality, security, and data protection measures are in place.
4. Payment Information
Payments made through our website may be processed by third-party payment providers.
We may receive transaction-related information such as:
- Payment status
- Transaction reference
- Amount paid
- Payment method
- Related billing information where required
Where payment is processed by a third-party payment provider, your card or payment credentials may be handled directly by that provider in accordance with its own privacy and security policies.
We do not intend to store complete credit or debit card numbers on our website unless specifically required and lawfully permitted.
5. Travel and Booking Information
Certain services may require additional information to complete a booking.
Depending on the service, this may include:
- Passenger names
- Nationality
- Passport information
- Travel dates
- Pickup location
- Meeting point
- Number of passengers
- Age information
- Special requirements
- Other information required by the relevant service provider
We use this information only as reasonably necessary to process and fulfil the requested service, comply with applicable requirements, and communicate with you about your booking.
6. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.
We may retain information for longer where necessary to:
- Complete or maintain business records
- Resolve disputes
- Prevent fraud
- Enforce agreements
- Meet accounting and tax requirements
- Comply with applicable laws and regulations
- Establish, exercise, or defend legal claims
When personal information is no longer required, we will take reasonable steps to securely delete, anonymise, or otherwise dispose of it in accordance with our applicable retention practices and legal obligations.
7. Cookies and Similar Technologies
Our website may use cookies and similar technologies to provide and improve our services.
Cookies may help us:
- Keep the website functioning correctly
- Remember user preferences
- Maintain shopping cart and booking functionality
- Understand how visitors use our website
- Analyse website performance
- Improve website content and functionality
- Measure marketing and advertising performance
- Provide more relevant communications or advertising where permitted
The information collected may include:
- IP address
- Browser type
- Device type
- Operating system
- Pages visited
- Time spent on pages
- Referring website
- General website interaction information
You can manage or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of some parts of our website.
8. Your Privacy Rights and Choices
Subject to applicable law and any relevant limitations, you may have rights regarding your personal information, including the ability to:
Access
Request information about the personal data we hold about you.
Correction
Request correction of inaccurate or incomplete personal information.
Deletion
Request deletion of your personal information where there is no legal or legitimate reason for us to retain it.
Restriction or Objection
Where applicable, request restriction of or object to certain processing of your personal information.
Marketing Opt-Out
You may opt out of promotional communications at any time by using the unsubscribe option provided in the communication or by contacting us directly.
Data Portability
Where applicable, you may request your personal information in a structured and commonly used format.
Requests relating to your personal information can be submitted using the contact details provided below.
We may need to verify your identity before processing certain requests.
9. International Data Transfers
Because we work with third-party technology providers, payment processors, booking suppliers, travel operators, and other service providers, your personal information may, where necessary, be processed or transferred outside the United Arab Emirates.
Where such transfers occur, we will take reasonable steps to ensure that the transfer and processing of personal information are carried out in accordance with applicable data protection requirements.
10. Security of Your Information
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration, disclosure, or destruction.
Depending on the nature of the information and services involved, these measures may include:
- Access controls
- Secure authentication
- Encryption or secure transmission technologies
- Hosting and infrastructure security measures
- Restricted access to personal information
- Security monitoring
- Regular maintenance and security updates
However, no method of transmission or electronic storage is completely secure. Therefore, we cannot guarantee absolute security of information transmitted through the internet.
11. Children's Privacy
Our website and services are primarily intended for adults and persons who are legally able to make travel and tourism bookings.
We do not knowingly collect personal information from children where such collection is prohibited by applicable law.
Where information about children is required to complete a legitimate travel booking, such information should be provided by a parent, legal guardian, or authorised adult where appropriate.
If you believe that we have collected personal information from a child improperly, please contact us so that we can review and take appropriate action.
12. Third-Party Websites and Services
Our website may contain links to or integrations with third-party websites, booking platforms, payment providers, travel suppliers, social media platforms, maps, or other services.
These third parties operate under their own privacy policies and terms.
Luxury Tours is not responsible for the privacy practices, security, or content of third-party websites or services that we do not control.
We recommend reviewing the privacy policy of any third-party service before providing personal information.
13. Marketing Communications
Where legally permitted and where required with your consent, we may contact you through:
- Telephone
- SMS
- Other electronic communication channels
You may withdraw your consent or opt out of promotional communications at any time.
Please note that even if you opt out of marketing communications, we may still contact you with essential service-related communications, such as booking confirmations, payment notifications, cancellations, itinerary changes, or other information necessary to fulfil your booking.
14. Legal Disclosure of Information
We may disclose personal information where reasonably necessary or legally required to:
- Comply with applicable laws and regulations
- Respond to lawful requests from government authorities or law enforcement
- Comply with court orders or legal proceedings
- Prevent fraud or other unlawful activity
- Protect the rights, property, or safety of Luxury Tours, our customers, suppliers, employees, or others
- Enforce our Terms and Conditions or other agreements
- Establish, exercise, or defend legal claims
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, services, technology, legal requirements, or data protection practices.
When we make changes, we will update the “Last Updated” date at the top of this page.
We encourage you to review this Privacy Policy periodically.
16. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal information, please contact us:
Luxury Tours
Phone: +971 55 711 8488
Phone: +971 50 696 848
Email: info@luxurytours.ae
17. Governing Law and Jurisdiction
This Privacy Policy shall be governed by and interpreted in accordance with the applicable laws of the United Arab Emirates.
Subject to any mandatory rights or protections available to consumers under applicable law, disputes arising in connection with this Privacy Policy shall be subject to the jurisdiction of the competent courts of Dubai, United Arab Emirates.
18. Your Acceptance
By using our website or services, you acknowledge that you have read and understood this Privacy Policy.
Where applicable, we will obtain consent for processing personal information where consent is required by law. You may withdraw consent where legally permitted, although withdrawal of consent may affect our ability to provide certain services.